- Healthcoach benefit is available to all members aged 18+ at no additional cost
- Personalised health programmes to help members take control of living and feeling better
- Multimillion euro investment to bring healthcoach by laya healthcare to the market, launching with six dedicated healthcoach clinics in Dublin, Cork, Galway and Limerick
Tuesday, 14th November 2017: In the first move of its kind by a health insurer, laya healthcare today announced the launch of a new healthcoach benefit, available to members aged 18 years+ at no additional cost, giving them access to a face-to-face consultation with a qualified Healthcoach who will design a personalised 8-week health programme encompassing all aspects of their health including fitness, nutrition and mental wellbeing.
The biggest preventative health innovation laya healthcare has ever embarked on, healthcoach is an exclusive benefit available on renewal to all new and existing members who can access a face-to-face consultation with a qualified Healthcoach every two years in any of the six new dedicated healthcoach clinics located nationwide.
At each consultation, a qualified Healthcoachwill carry out a series of five non-diagnostic health assessments; blood pressure, glucose level, body composition, lung function and a fitness test. Using this personal health assessment, the qualified Healthcoaches will create a tailored health programme encompassing all aspects of a person’s health, from fitness and nutrition to mental wellbeing. The personalised health programmes are then delivered to each individual member through a dedicated healthcoach App, which is available to download via the Apple Store and Google Play and can sync with Fitbit and Apple Watch wearables.
Healthcoachisunlike any other offering currently available in the market. Much more than a fitness app, healthcoachcontinuously monitors progress, and motivates members with new challenges and heathy rewards from leading nationwide retailers including Lifestyle Sports, Eason and Deliveroo.
Commenting on the launch of healthcoach by laya healthcare, Dónal Clancy, Managing Director said: “This is major news and an exciting departure for us as a health partner to our 580,000 members. We’ve spent over a year in planning and testing, and we’re thrilled today to finally unveil our new healthcoach benefit to the world and open bookings for consultations with our Healthcoaches. With healthcoach, we want to empower our members to live and feel better, every day. It’s about giving them the tools to achieve long-term healthy change and hit their goals, whether that’s losing weight, getting fit, or reducing stress.
“Healthcoach is easy and intuitive to use, and I think what will really impress people is its personalisation. Our members will get a chance to choose their own Healthcoach, who will provide a tailored health programme to help them stay healthy and find the energy, motivation and information to make the right choices for them every day, with full digital support to allow them keep track of their progress and earn rewards for their efforts. We hope it will be a game-changer for laya healthcare and demonstrate to our members our ongoing commitment of ‘Looking After You Always’”, Clancy added.
The good news is that healthcoach doesn’t stop after the first 8-week programme; the benefit evolves with the member, setting new goals and providing motivation, mentoring and expertise to support the on-going health needs of laya healthcare members as they progress and evolve. As well as fitness and nutritional advice, healthcoach will include online support tools such as wellbeing blogs, podcasts and videos to help members achieve their physical and mental wellbeing goals. The healthcoach benefit has a strong focus on wellbeing, with personal action plans supported with expert content from Clinical Psychologists covering emotional wellbeing, stress and anxiety, amongst other topics.
At launch, laya healthcare will have six dedicated healthcoach clinics located in Dublin, Cork, Galway and Limerick, with additional locations to be announced in 2018.
Dublin healthcoach clinic
Cork healthcoach clinic
Little Island, Cork
Limerick healthcoach clinic
Galway healthcoach clinic
Depending on their level of cover, new and existing laya healthcare members can avail of a face-to-face Healthcoach consultation once every two years at no additional cost. They can also choose an online-only consultation where they complete a self-assessment and can access their personalised health programme in the dedicated healthcoach App.
Leading Irish personal trainer and lifestyle coach Karl Henry, says healthcoach is unlike anything he’s ever seen at an Irish or global level, “the whole area of health coaching is exploding right now because people want more than just gadgets and smartphone Apps to track their moves, they want personalised mentoring and motivation to improve everyday health behaviours and achieve measurable goals. What impresses me the most about healthcoach by laya healthcare is the personalised support from a dedicated Healthcoach, delivered through tailored health plans that cover fitness, nutrition and mental wellbeing. Having tried it, I can say with confidence that healthcoach will change people’s lives and I urge laya healthcare members to avail of this transformative new benefit.”
Laya healthcare is recognised for its innovation and preventative health screenings. Healthcoach is the latest innovation aimed at improving the health and wellbeing of its 580,000 members and marks a major evolution in laya healthcare’s commitment in this space. All laya healthcare members will continue to have unique access to HeartBeat, the cardiac screening also available at no additional cost.
For further information on healthcoach by laya healthcare see layahealthcoach.ie
To watch a video on how healthcoach works, click here
For more information, please contact:
Lisa Dennehy, H+A Marketing + PR, M: 083 427 6298 E: email@example.com
Aideen McGrath, PR and Communications Manager, laya healthcare. T: 087 9273698 E: Aideen.firstname.lastname@example.org
About laya healthcare and laya life
Laya healthcare is the second largest provider of private health insurance in Ireland with over half a million members. Laya healthcare offers some of the most innovative benefits in the Irish health insurance market along with life insurance (layalife.ie) and travel insurance (layatravelinsurance.ie). Its brand promise, Looking After You Always, represents laya healthcare’s member-centric approach, which is fundamental to its vision and values.
In 2015 laya healthcare proudly became part of AIG, one of the strongest insurance organisations in the world with over 90 million customers in 100 countries and jurisdictions. With their experienced team and innovative insurance solutions, along with AIG’s financial backing, global expertise and long term commitment to Ireland, laya healthcare expect to go from strength to strength, widening their offering and bringing value and innovation to Ireland’s insurance market.
Health Insurance provided by Elips Insurance Ltd trading as Laya Healthcare. Life Insurance provided by IptiQ Life SA. Laya Healthcare Limited trading as Laya Healthcare and Laya Life is regulated by the Central Bank of Ireland.
 Healthcoach benefit is free to all members aged 18+ years. Entry level or non-advanced scheme members will pay a subsidised rate for a face-to-face consultation with a Healthcoach